is considering 34th Street and Times Square for sites, which are also major tourist attractions. The World Trade, with its Twin Towers, attracts an enormous tourist population, and Starrett said Warner Bros. It was a question of the World Trade Center catching up with the market.” Now with a tenant mix that is much better geared to the customer base, it can really do nothing but go up. “The demographics of the customers are terrific. “The problem with the World Trade Center before was that it was geared to a lower demographic than the customers,” Starrett said. The Gap and Limited opened stores at the mall last year. The mall at the World Trade Center, which was repositioned to target a more upscale customer, has attracted a spate of national tenants, including Express, Structure and Bath & Body Works, which opened in November, and Coach, which opened in April. Peter Starrett, president of worldwide retail for Warner Bros., said opening day at the 8,000-square-foot unit was 2 1/2 times above the plan, but he wouldn’t provide a dollar figure. It will rank among the chain’s top 10 openings worldwide, according to company executives. Studio Store at The World Trade Center drew 5000 visitors when it opened Monday and is reportedly projected to do $1,000 in sales per square foot, or double the chain’s average.
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